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Clever Ways to Market Your Garden Center

As an owner of a garden center, the first thing you want to see is more customers flocking in to your store. But because of competition and other factors, you easily can lose your existing clients and fail to lure in new ones. Therefore, there’s an immediate need to find ways on how to bring in more customers. It all begins with the commitment and dedication to a solid and effective marketing plan.

But the big question is what should be integrated in that new marketing plan? Thankfully, we’re here to give you some tips.

1 – Begin by hosting a gardening contest.

A very effective way to market your business or specific products/services is by hosting a contest in your establishment. Although it does require a lot of effort, it’s a tactic that’s fail-proof simply because it does not only promote your business, it also fosters the sense of community. It is important that you be creative enough to make your annual contest unique and fun while also guaranteeing that the prizes you hand out are interesting enough for customers to participate, say like these portable gazebos instead of conventional prizes.

2 – Start engaging in social media.

If all other businesses out there, including your competition, have already established online presence, then there is no reason for you not to be in it, too. It’s true that there are so many components of a typical internet marketing campaign, but at this point, all you need is to focus on engaging in social media. It’s in fact very important to establish presence via social media platforms like Facebook and Instagram because they are perfect for your campaign considering that they are driven by visuals, something that you rely on to lure in customers. Therefore, you must create social media accounts dedicated to your garden center, where you consistently post videos and images about gardening, flowers, plants, and the like.

3 – Reinforce your social media campaign with content driven marketing.

But then again, focusing on social media isn’t designed to last forever, so be sure you also give enough attention to your website. Keep in mind that your site is the portal to your business for customers who opt to shop and look for gardening stuff online. To make your website interesting, you have to fill it up with relevant and engaging content. The best way to consistently feed your customers and website visitors with great content is by starting a blog within your website. You can then post blog posts on a regular basis, specifically talking about stuff related to your garden center.

So, those are the easiest yet quite effective ways to market your garden center. Marketing your garden center is literally a means to remain competitive in the industry.

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